How it works
From draft to approved,
one post at a time.
ContentPlus replaces approval threads in WhatsApp and email with one clear path. The agency plans the content, the client reviews each post on its own, and everyone can see where every deliverable stands.
- Step 1
Plan and create
The agency builds the month's retainer plan or a campaign: creative, caption, platforms and planned publish date.
- Step 2
Submit
Send one post or a whole plan for approval. Each post follows the brand's approval steps.
- Step 3
Agency review
Up to three internal checks, such as Content Lead and Account Manager, before the client sees anything.
- Step 4
Client review
Up to three client steps. A Marketing Manager can review first; the last step is always the client's Primary Owner.
- Step 5
Approved
The Primary Owner's approval makes that exact version final, ready to schedule and publish.
Need changes? Any approver can request revisions. The post goes back to the person who created it, they revise and resubmit, and it goes through the approval steps again. Each post keeps count of its revision rounds.
See it in action
Walkthrough video coming soon
For agencies
Run every brand's approvals from one place.
- 1
Set up brands and approvals
Add each client and brand, then choose who approves at each step — on your side and on the client's.
- 2
Bring in your team
Invite staff and assign them to the brands they work on. Staff only see the brands assigned to them.
- 3
Plan the month
Build the retainer plan against the agreed number of deliverables, and run campaigns alongside it.
- 4
Submit for approval
Your internal reviewers check the work first, then it goes to the client automatically.
- 5
Handle revisions
Requested changes go back to the post's Creator, with each comment shown next to the previous creative.
- 6
Track and report
See approved, pending and revisions per brand, and download the revisions report as a PDF.
My Brands dashboard
Total, approved, pending and revisions for every brand this month, with progress at a glance.
Automatic reminders
Approvers are reminded before their deadline, and overdue approvals are escalated — no chasing on WhatsApp.
Revision count
Every post shows how many rounds it has been through, so you can see where content gets stuck.
Agency roles
- Super admin (Owner)
- Everything an admin can do, plus create, edit and delete staff and brands.
- Admin
- Creates staff, brands and client approval users, sets up approval steps, and runs reports — overall, by client or by staff member.
- Staff (Creator)
- Works on assigned brands only: creates and submits content, sees what's approved, and responds to revision requests.
For clients
Know what's waiting for you, and approve it in minutes.
- 1
Accept the invitation
Your agency invites you by email. No setup — open the link and you're in.
- 2
See what's waiting
Your dashboard shows how many posts need you, which are urgent, and progress on the retainer and campaigns.
- 3
Review one post at a time
See the creative, proposed caption, platforms, planned publish date and the agency's notes, with the deadline counting down.
- 4
Approve or request revisions
Approve in one tap, or leave specific comments on the image, video, a slide or part of the caption.
- 5
Bring in your team
The Primary Owner invites colleagues, decides who approves at each step, and can hand a pending approval to someone else.
Client roles
- Primary Owner
- Gives the final approval on every post. Manages the client team and can delegate a final approval when away.
- Client admin
- Approves content and helps manage the team.
- Approver / Viewer
- Approvers review the posts at their step. Viewers follow progress without approving.
Each agency's data is kept separate, and each client sees only their own brands.
Ready to stop chasing approvals?
Set up your agency, add a client and send your first post for approval.